Web shop
A bilingual online store for AAM Clothing, a streetwear label from Nikšić, Montenegro. The project combines a distinctive storefront, account-free cash-on-delivery checkout, and private catalog administration, giving customers a straightforward way to shop and the brand control over its collection.
Overview
AAM Clothing brings the identity of a Montenegrin streetwear label into a complete online shopping experience. Presented through AAM Clothing and 2AM, the storefront pairs a near-black background, bone-colored typography, and red accents with product-focused layouts that reflect the brand’s nighttime aesthetic.
The experience connects collection discovery, product details, size selection, and checkout across desktop and mobile. Customers can browse in Montenegrin or English, keep products in a persistent cart, and place a cash-on-delivery order without creating an account.
Behind the storefront, a private administration area lets the brand manage product photographs, prices, available sizes, promotional pricing, and visibility. A custom backend validates order details and calculates prices using the current catalog, with database storage and email notifications supporting order handling.
The result is a connected storefront and catalog management system built around the collection, local purchasing requirements, and ongoing content updates.
Case study
The project addresses two connected needs: making a streetwear collection straightforward to shop and giving the brand a practical way to maintain it.
Customers need clear product imagery, size selection, delivery information, and an ordering process suited to cash-on-delivery purchases in Montenegro. Montenegrin and English content needs to remain accessible within the same storefront.
For the business, catalog updates need to happen without code changes. Orders require validated customer details, totals calculated from authoritative prices, and channels for recording and receiving submissions. Shared product links also need useful previews when opened through messaging and social platforms.
The storefront connects the brand’s visual identity with a focused shopping flow. The homepage introduces the collection, while category filtering and price sorting help visitors explore the catalog. Filter selections remain in the URL, allowing customers to share a specific collection view.
Product pages bring imagery, size selection, pricing, and purchase terms together. Customers select a size before adding an item to the cart. On mobile, a sticky purchase bar keeps the product and add-to-cart action accessible after the main controls leave the screen. Image enlargement supports closer inspection on both desktop and touch devices.
Checkout keeps customer input focused on delivery details. The browser submits product identifiers, sizes, and quantities; the server checks them against the current catalog and calculates the total independently. This prevents browser-supplied prices from determining the order value. The cart also refreshes prices and removes unavailable catalog entries when product data loads.
A private administration area supports routine collection updates, including image uploads, pricing changes, product visibility, and editable English content. Database records and email notifications provide complementary channels for order and contact submissions.
Technical discoverability is handled through page metadata, canonical URLs, structured data, and a dynamically generated sitemap. Product-specific preview responses allow messaging and social platforms to display the relevant product image and details.
AAM Clothing has a live bilingual storefront that connects product discovery, size selection, a persistent cart, and cash-on-delivery ordering in one experience. Customers can shop without an account, with responsive interfaces supporting desktop and mobile use.
The brand can maintain its catalog through a private administration area, while the backend validates orders and supports database recording and email notifications. Product metadata and sharing previews extend the presentation beyond the storefront itself.
The delivered outcome is a functioning online shop with tools for ongoing catalog maintenance. Sales, traffic, and conversion impact have not been measured as part of this case study.
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